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Free CRM for local service businesses

Stop losing jobs to slow follow up.

Every inquiry, call and text lands in one clear pipeline. Puff, your AI teammate, tells you who to call next, and outreach waits for your approval.

  • Free CRM, for good
  • No card to start
  • Plans from $99/mo
Puffly / the climbSkip the climb

How Puffly works, in five steps

  1. Ground floor / 00—20%

    Every business starts on the ground floor.

    A website form here, a referral there, a missed call to return. Each one is a customer waiting on you.

  2. First lift / 20—40%

    Then Puff wakes up.

    Your AI teammate inside Puffly. Ask what needs you today, and Puff helps you find the next step. Tap Puff to say hi.

  3. Breaking through / 40—60%

    The scatter becomes one clear list.

    Every inquiry lands in one place, with the customer's details, timing, and original source attached. Move each one through your pipeline.

  4. Cumulus / 60—80%

    Then Puff brings in a crew.

    Give each helper Puff a job and the tools it may use. They work the list with you. Anything customer-facing waits for your yes.

    Helper agents require a paid Puff plan.
  5. The summit / 80—100%

    Puffly.

    Less keeping track. More moving forward.

01 / Meet Puff

A little help.
A lot more
possibility.

Your leads, customers, and next steps in one clear workspace. Meet Puff, your AI teammate that helps you stay on top of it all.

Puff comes with 50 free AI credits every month.
Add specialist helpers when you’re ready.

Meet your AI teammateExample

Hi, I’m Puff.

A little cloud.
An extra pair of hands.

What should I focus on today?

Let’s start with the opportunities waiting on you. I can help you find the next step.

Puff brings in a helper
Pipeline helper

Reviews leads and open opportunities

A clear list of priorities

You choose the tools. You stay in control.

Illustrative conversation. Helper agents require a paid Puff plan.

PufflyExample workspace
Your pipeline

Good work starts here.

03 Opportunities01 In review Source attached
Website form New customer

“Three bedrooms and a hallway. Looking for a quote this week.”

Agency review before outreach

Select a request to see its context. Illustrative data.

Built for the way your business moves.Take a closer look
Leads & contactsSales pipelinesAppointmentsCustomer relationshipsOne connected view.

Less keeping track.
More moving forward.

A name on a list is only the beginning. Give your team the details and direction to turn interest into a lasting customer relationship.

New opportunity Illustrative exampleNew

“We have something
big in mind. Let’s talk.”

New customer inquiry · Website form

Interested in
Your services
Timing
A conversation this week
Source
Website inquiry

Meet the need.
Know the next step.

Bring the customer’s story with them, from their first request to the next milestone. No searching through scattered messages to remember what matters.

  • Customer details, interests, and timing in one place
  • Source evidence beside every request
  • Clear stages from inquiry to won opportunity
Create your workspace

A workspace that feels like yours.

Your own pipeline, team, branding, and integrations. Client workspaces keep each business’s data separate.

One Puff. A team of possibilities.

Give helper Puffs specific jobs and choose the tools they can use. Puff coordinates your team; customer-facing actions stay subject to your approval.

From first hello
to what’s next.

A simple rhythm for your team.
A clearer experience for your customers.

  1. Step 01

    Capture the opportunity.

    Bring inquiries together from your website, lead forms, referrals, imports, and approved sources.

  2. Step 02

    Keep the full picture.

    Keep the conversation, customer details, and original source together. Your agency reviews the fit before outreach.

  3. Step 03

    Move the work forward.

    Move opportunities through your pipeline, manage appointments, and give your team a clear next step.

Built on trust.
Run with clarity.

Your agency manages the systems behind the scenes. You get a clear view of your business, with honest connection states and a human review before outreach.

Private client workspaces Review-first intake Approval-gated outreach

Built and supported in Houston, Texas. Questions before you sign up? Call +1 713 410 1374 or email hello@ascendeddigitals.com.

Start free. Pay when it saves you time.

The CRM is free for good. A plan adds the follow up you stop doing by hand. Prices in USD, billed monthly or yearly at 10% off, cancel any time.

Puff AI plans add helper agents and more credits, from $39/mo. You can buy one with or without a CRM plan.

Dominance is priced for multi location teams. Email hello@ascendeddigitals.com or call +1 713 410 1374.

On plans that run ads, you set the ad budget and it is billed on top of the plan price, plus management: 20% of your Google budget (minimum $300 a month), so $2,000 in ads costs $2,400 for Google ads, and 30% of your Meta budget (minimum $750 a month), so $2,000 in ads costs $2,750 for Meta ads, which includes running your Instagram.

Questions owners ask first.

Is the CRM really free?

Yes. Leads, contacts, companies, deals, your pipeline, tasks and your branded lead form cost nothing, for as long as you use them. You pay only when you want a plan to do the follow up for you.

Do I need a credit card to sign up?

No. Create an account with your email or Google and start adding leads. A card is only asked for if you choose a paid plan.

Can I bring the leads I already have?

Yes. Import a Google Sheet and keep it in sync, add leads by hand, or share your own lead form so new inquiries land in your pipeline on their own.

Will Puffly message my customers without asking me?

Not unless you choose to. Outreach waits for your approval by default, and switching that off takes a deliberate, recorded choice. Puff and its helpers organise and suggest; they cannot message customers themselves.

Who can see my data?

Your team, and the Ascended Digitals staff who support your account. Every business has its own private workspace, kept separate from every other business at the database level.

What does Puff cost?

Every workspace gets 50 free AI credits a month. Puff AI plans with helper agents start at $39/mo.

How much are the paid plans, and can I cancel?

Plans start at $99/mo, billed monthly, or yearly at 10% off. Cancel any time from your billing settings.

Make room for
bigger things.

Your business has its own way of growing.
Give it a clear workspace and a little help from Puff.