The plumber who calls back first gets the water heater job
Puffly is a free CRM that keeps every service call, estimate and callback in one list, so a homeowner with a leaking pipe never waits on a voicemail.
Where plumbing company leads come from
Google and Maps searches
Someone types "plumber near me" with water on the floor and calls the first few names they see. Whoever picks up usually wins the job.
After-hours emergency calls
Burst pipes and backed-up sewer lines do not wait for Monday. These calls land on your cell at night and are easy to lose in a busy morning.
Realtors and property managers
Inspection reports send buyers and landlords looking for someone to fix a leaking valve or replace a water heater fast.
Past customers and neighbors
A homeowner you snaked last year tells the person next door. Plumbing is a trust trade, so these calls come in warm.
What slow follow up costs a plumbing company
A homeowner with a leak calls three plumbers in ten minutes and books the one who answers. Water heater and repipe estimates go stale fast when the customer keeps getting quotes from other shops. A callback that slips a day can turn a good lead into someone else's install.
A pipeline that fits a plumbing company
Puffly’s pipeline is yours to name. Here is one way a plumbing company could lay it out.
- Call inName, address, what is leaking or not working, and how urgent it is.
- Service call bookedA truck and a time window are assigned and the customer has been told when to expect you.
- Estimate sentAnything bigger than a repair, like a water heater swap, a repipe or a sewer line, waits here for a yes.
- Approved and scheduledThe customer said go, parts are ordered, and the install date is on the calendar.
- Done and reviewedJob finished, invoice paid, and the review request is out the door.
Follow up moments worth a reminder
Water heater estimate sent three days ago, no reply
"Hi Dana, it's Mike from Riverbend Plumbing. Just checking in on the water heater estimate. I can hold Thursday morning for the install if you'd like it done this week."
A 9 pm call about a running toilet went to voicemail
"Sorry we missed your call last night. Is the toilet still running? I can get someone out tomorrow between 8 and 10 if that works."
Repiped a house last spring and never asked for a review
"Hi Carlos, hope the new lines are treating you well. If you have a minute, a quick Google review would mean a lot to our small shop."
Puff, your AI teammate, can draft these messages and line up who to call next. Outreach waits for your approval unless you choose otherwise.
The shape of the year
Winter cold snaps bring frozen and burst pipes, and your phone will not stop. Use the slower spring and fall weeks to chase open estimates, remind past customers about water heaters and sump pumps, and line up fixture and remodel work before summer.
Questions from plumbers
Can I send estimates from Puffly?
Yes. Puffly has quotes built in, so you can send one and keep the deal in your pipeline while you wait on a decision. Puff can draft the follow up when it goes quiet, and nothing goes out until you approve it.
What about calls I miss while I'm under a sink?
You can turn on missed-call text back, an opt-in automation that texts the caller so they know you saw it. If you want every call answered, Puff Voice is an AI receptionist available as a paid add-on.
I already keep my customers in a spreadsheet. Do I have to retype them?
No. You can import a Google Sheet of your past customers, so old water heater and drain jobs are ready to follow up on.
Puffly for related trades
Start with the free CRM.
Leads, contacts, deals, tasks and your own branded lead form cost nothing. No card to start. Bring your leads in from a Google Sheet or add them by hand.
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