Win more of the estimates you already spent an afternoon on
Puffly is a free CRM for painters who measure, write the estimate and then wait, and want a nudge when the homeowner goes quiet.
Where painting company leads come from
Past interior jobs and their friends
A clean cut line and a tidy crew get talked about. One finished living room often leads to the hallway, the neighbor and the in-laws.
Realtors and sellers
Before a listing goes live, sellers need fresh paint on a short deadline, and realtors like a painter who shows up.
Yard signs and curb appeal
A crew painting the exterior of a house draws questions from every neighbor who drives by.
Google searches and Facebook
Homeowners ready to redo a room or repaint the exterior look up painters nearby and ask for estimates from a few.
What slow follow up costs a painting company
Most homeowners get three estimates and choose slowly, often after a long talk about colors. An estimate that sits without a check-in blends in with the others. A client who chooses colors and then hears nothing may push the start date or hire a crew that is available sooner.
A pipeline that fits a painting company
Puffly’s pipeline is yours to name. Here is one way a painting company could lay it out.
- Estimate visit bookedYou have a time to walk the rooms or the exterior and take measurements.
- Estimate sentScope, coats, prep and price are with the customer, who is likely comparing bids.
- Colors and depositThey said yes, picked colors, and put down a deposit so paint can be ordered.
- Prep and paintingCrew is on the job, and any surprises like peeling or repairs are noted.
- Touch-up walkthroughYou and the customer walk the finished job, and the punch list is closed out.
Follow up moments worth a reminder
Interior estimate sent a week ago, homeowner is comparing three bids
"Hi Rachel, it's Dan at Clean Line Painting. Wanted to check whether you had any questions on the estimate. I can hold a start date for you through Friday."
Customer said yes but hasn't picked colors yet
"Hi Paul, to keep your start date I'll need colors by next Wednesday. Want me to bring a few large samples by this weekend?"
Finished a bedroom repaint in the spring
"Hi Grace, hope the bedroom still looks great. If you're thinking about the hallway or the trim, I'd be glad to price it while our tape and drop cloths are still handy."
Puff, your AI teammate, can draft these messages and line up who to call next. Outreach waits for your approval unless you choose otherwise.
The shape of the year
Exterior painting is busiest in spring and fall when weather is dry, so book those estimates early and use rain days to catch up on follow up. Winter is interior season, so send proposals for rooms, cabinets and trim while homeowners are stuck inside looking at the walls.
Questions from painters
Can I follow up on estimates without sounding pushy?
That is what Puff is for. It drafts a short, friendly message when an estimate goes quiet, and you edit or approve it before anything sends.
Can I keep track of colors and job notes?
You can add notes to any contact or deal, so paint colors, finish choices and access details stay with the customer. Puffly is a general CRM, so there are no painting-specific fields.
Can I ask for reviews after a job?
Yes. Puffly includes review requests, so once the walkthrough is done you can ask a happy customer to leave one.
Puffly for related trades
Start with the free CRM.
Leads, contacts, deals, tasks and your own branded lead form cost nothing. No card to start. Bring your leads in from a Google Sheet or add them by hand.
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