Auto glass CRM that follows up on every lead
That chip they were watching becomes a windshield. Be the one they call.
Auto glass CRM for an auto glass shop holds quotes, follow-up and missed-call text back. Auto glass shops use it for the jobs that already fill the week. After a gravel truck or a hard freeze, people search for windshield repair or replacement and call. The CRM is free to start. Text-back comes with Ascended, $449 a month.
Puffly keeps quotes, claim details and referral shops in one place, and Puff reminds you who was waiting to see if a crack would spread.
Where auto glass shop leads come from
Rock chip and crack searches
After a gravel truck or a hard freeze, people search for windshield repair or replacement and call a few places for a price.
Customers asking about coverage
Many call first to ask whether their insurance covers glass, so they need an honest answer and a clear next step.
Body shops and dealerships
Shops and lots send windshields and door glass they do not want to handle, and they remember who showed up on time.
Fleets and rental companies
Businesses with several vehicles want one glass shop to call when a windshield cracks so the van is back on the road.
What slow follow up costs an auto glass shop
A cracked windshield is both a safety issue and an annoyance, so people want it fixed soon and will call around. A claim that stalls because the insurance details never came in loses the appointment. The chip repair customer who says they will wait and see is a future replacement, and they will call whoever they remember.
Auto glass CRM features: quotes, follow-up and missed-call text back
Puffly's pipeline is yours to name. Here is one way an auto glass shop could lay it out.
- Chip or crack reportedThe customer has told you what happened and, ideally, sent a photo.
- Quote or claim startedThey have a cash price, or you are collecting policy details to start a claim.
- Glass ordered, install bookedThe right glass for the vehicle is on the way and a time is set, at the shop or at their address.
- Installed, cure time explainedThe windshield is in and the customer knows how long to wait before washing or driving hard.
- Review askedA day or two later, a short message asks how the install went.
Follow up moments worth a reminder
Chip repair quote sent last week, customer said they would see if it spreads
"Hi, just checking on that chip. Cracks tend to spread on a cold night or a bumpy road, and a repair is much easier while it is small. Want me to book you in this week?"
Insurance claim started but the policy details never arrived
"Hi, I still need your policy number and the date of the damage to finish the claim on the windshield. Send it over when you can and I will book the install."
Body shop manager who sent two windshields in August
Draft a text to the manager saying you have openings next week for glass on any cars in the shop.
Puff, your AI teammate, drafts these messages and lines up who to call next. You approve or edit each draft, even from a phone notification, and you get 10 seconds to cancel before it sends.
The shape of the year
Winter freezes and the first hot days after cold ones make cracks spread, and hail season fills the phones fast. Road sanding and construction bring gravel chips. Quiet stretches are the time to visit body shops and dealers who need a dependable glass partner.
Missed calls and after-hours calls
Auto glass work misses calls because the person who would answer is already with a customer. After a gravel truck or a hard freeze, people search for windshield. The next caller rarely leaves a voicemail they trust. They phone another auto glass shop and book whoever picks up.
Missed-call text back covers that gap. The call still rings your phone first. If you do not pick up, the caller gets one text in your words, with your business name and a reply STOP line, and the missed call is saved as a lead. Consent and quiet hours still apply. If no text goes out, the call says why. It comes with the Ascended plan at $449 a month.
Winter freezes and the first hot days after cold ones make cracks spread, and. That is when an unanswered phone costs the most jobs. An AI receptionist can pick up, take the details and book a time when you allow it. Each call ends as Booked, Message, Transferred or Failed. Text back is the written reply. Many auto glass shops use both.
Auto glass lead follow-up, step by step
Auto glass lead follow-up is a short sequence, not a pile of reminders. Work the deal in this order, and write the date on it before you leave.
- Chip or crack reportedCapture it the day it arrives. The customer has told you what happened and, ideally, sent a photo. A auto glass lead that stays in a private text is the one that goes cold by Thursday.
- Quote or claim startedSend the number with the day you will check back. They have a cash price, or you are collecting policy details to start a. Put that check on the auto glass deal so it does not depend on memory.
- Glass ordered, install bookedWhen they say yes, book the date and write what you promised. The right glass for the vehicle is on the way and a time is. The customer should see the same facts you do.
- Installed, cure time explainedDo the work, then say what happens next in one message. The windshield is in and the customer knows how long to wait before washing. A short update prevents the call that asks if you forgot them.
- Review askedAfter the job, ask for the review or the next visit while it is fresh. A day or two later, a short message asks how the install went. Then close the loop on the record.
If a auto glass shop step sits still, Puff can draft the next message and send it to your phone to approve or edit. Nothing Puff drafts goes out until you say so. The list itself is free to start.
Jobs, seasons and objections for an auto glass shop
Treat each source as its own next step. A auto glass week usually mixes Rock chip and crack searches, Customers asking about coverage, Body shops and dealerships, Fleets and rental companies. Write the source on the deal when you create it, along with the customer's words, so Monday's list shows a new ask apart from a repeat customer. After a gravel truck or a hard freeze, people search for windshield repair or replacement and call a few places for a. Many call first to ask whether their insurance covers glass, so they need an honest answer and a. The point of the list is that those two do not get the same follow-up.
Auto glass CRM FAQ
Can Puffly file insurance claims for me?
No. It does not handle claims or billing. Use it to note where each customer is in the claim, and to remind you to chase missing details.
Are chip repair leads worth tracking?
Yes. A chip that spreads becomes a replacement. Keep the customer in your pipeline, set a task to check back, and Puff will draft the message.
Can customers book online?
Puffly includes online booking, so someone with a quote can pick a time. If you are on a job when a call comes in, the missed call text back is an opt in automation you can turn on.
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