A HubSpot alternative built for contractors

Who should switch

• A contractor who tried a general CRM and still misses calls from the truck.

• An owner who wants a free plan that already speaks leads, missed calls, and review requests.

• A small trade business that does not have a marketing team to run a general CRM.

Why owners switch

• HubSpot is a general CRM with a real free plan, email, and a sales pipeline. It does not text back a missed call from a plumbing truck or answer that line.

• Puffly is a free CRM built for local service businesses, with missed-call text back, an AI receptionist, and a lead inbox.

• Contractors often end up adding a phone tool beside HubSpot. Puffly starts from the call.

Where HubSpot is still a good fit

• HubSpot’s free CRM, email, and marketing tools are a better fit for a team that sells from a desk.

• A company with a marketer, landing pages, and a long sales cycle gets more from HubSpot than from a trade CRM.

• HubSpot’s ecosystem of integrations is larger. If your stack already depends on it, stay.

Feature comparison

A mark means the product publicly offers that capability. A dash means we did not find it described in their public docs as of October 21, 2026. It may exist under another name.

Other comparisons

• Jobber alternative
• Housecall Pro alternative
• All alternatives

Trades it fits

• Plumbers
• Roofers
• Electricians
• Landscapers
• Remodeling contractors