Keep patients coming back after the first few visits
Puffly is a free CRM that tracks each new patient inquiry, who is mid-plan and who has quietly stopped booking, so nobody drifts away without a call.
Where chiropractic clinic leads come from
Back and neck pain searches
People wake up with a stiff neck or a bad back and search that day. They call a few clinics and book the one that can see them soonest.
Doctor, PT and massage referrals
Primary care offices, therapists and massage therapists send patients who need an adjustment. A quick thank you keeps those referrals coming.
Car accident and attorney referrals
After a collision, patients often arrive through an attorney or a friend's recommendation. These cases need prompt, careful scheduling.
Gyms, teams and health fairs
Free screenings, gym partnerships and sports team sponsorships put you in front of people before they hurt. Capture a name and number on the spot.
What slow follow up costs a chiropractic clinic
Many patients feel better after a few visits and stop booking before the plan is finished. If nobody reaches out, the pain comes back and they may call a different clinic. A new inquiry left unanswered over the weekend is usually gone by Monday.
A pipeline that fits a chiropractic clinic
Puffly’s pipeline is yours to name. Here is one way a chiropractic clinic could lay it out.
- New patient inquirySomeone asked about an appointment or filled out your form about a specific complaint.
- First visit bookedThe exam is scheduled, so send directions and the new patient paperwork.
- Report of findingsYou have explained what you found and recommended a plan, and they are deciding.
- Care plan activeThey are coming in on a schedule and need a nudge to keep their next visits booked.
- Lapsed patientThey stopped booking before finishing the plan, or they finished and are due for a check-in.
Follow up moments worth a reminder
A new patient filled out the form at 9pm with a locked-up lower back
"Sorry to hear your back is giving you trouble. We can see you tomorrow morning. Does 9 or 10 work?"
A patient came in for their third visit and has nothing booked after it
"Great seeing you today. You are making good progress, and I would hate for it to stall. Want me to save your usual time next week?"
A patient who finished their plan in the spring has not been in since
"Hi, just checking in. How is your back holding up? If it has been nagging you again, we can get you in this week."
Puff, your AI teammate, can draft these messages and line up who to call next. Outreach waits for your approval unless you choose otherwise.
The shape of the year
January is busy with resolution-driven back and neck complaints, and spring brings weekend athletes and gardeners with strained backs. Slower stretches like early summer and the weeks around the holidays are a good time to reach out to lapsed patients and finish plans that were left open.
Questions from chiropractors
Can I store exam notes or X-rays in Puffly?
No. Puffly is not HIPAA compliant and is not meant for clinical records. Keep exam notes and images in your clinic software, and use Puffly for inquiries, appointment follow up and reactivating lapsed patients.
How do I keep track of who is partway through a care plan?
Move each patient through your own stages, such as Care plan active and Lapsed patient. Add a task when someone has no next visit booked, and Puff will surface them when it is time to reach out.
Will Puff text patients on its own?
No. By default Puff drafts the message and waits for you to approve it. You stay in control of everything a patient receives.
Puffly for related trades
Start with the free CRM.
Leads, contacts, deals, tasks and your own branded lead form cost nothing. No card to start. Bring your leads in from a Google Sheet or add them by hand.
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