Free CRM for massage therapists

A great first session means little if they never rebook

Puffly tracks new clients, gift certificates and referral partners, and Puff drafts a gentle message for the ones who have not been back.

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Where massage therapy practice leads come from

  • Searches for relief from neck and back tension

    People who sit at a desk or carry stress search for a massage therapist nearby and read reviews about how the session felt.

  • Chiropractors and physical therapists

    Providers who refer clients for soft tissue work send steady bookings to someone they trust.

  • Gift certificates

    Holiday and birthday gifts bring in people who are new to you and might never have booked a massage on their own.

  • Corporate and event chair massage

    Offices and events hire therapists for short chair sessions, and one good day can lead to a recurring booking.

What slow follow up costs a massage therapy practice

Massage is self care, and it is easy for a busy person to let it slide. A first time client who loved the session but was never asked to rebook may not come back for months. A gift certificate that never gets used is a lost client, and referral partners forget you if you go silent.

A pipeline that fits a massage therapy practice

Puffly’s pipeline is yours to name. Here is one way a massage therapy practice could lay it out.

  1. InquirySomeone asked about availability, a type of massage or a gift certificate.
  2. First session bookedA time is set and the client knows where to park and how early to arrive.
  3. First session doneThey have been on your table once and the next visit is not yet scheduled.
  4. Regular on a rhythmThey come weekly, every other week or monthly, and you know their preferences.
  5. Gone quietThey have not been in for a long time and a gentle check in might bring them back.

Follow up moments worth a reminder

  • New client had a first session last week and has not rebooked

    "Hi, I hope you are feeling good after last week. If you would like to come back, I have Thursday afternoon and Saturday morning open."

  • Gift certificate bought in December and still unredeemed

    "Hi, I wanted to remind you that you have a gift certificate with us. I would love to set up a time that works for you."

  • Chiropractor partner who has not sent anyone in a month

    Text the partner to say thanks, share your open times, and ask if any patients need a soft tissue referral.

Puff, your AI teammate, can draft these messages and line up who to call next. Outreach waits for your approval unless you choose otherwise.

The shape of the year

The holidays bring a wave of gift certificates and appointments, and Mother's Day does too. Winter aches and January resolutions fill the book, while the days after a holiday rush can go quiet. Use slow weeks to reach out to gift certificate holders and referral partners.

Questions from massage therapists

Can I store client health notes in Puffly?

Keep health and intake records in the system you already use for them. Use Puffly for names, contact details, scheduling notes and follow up. If health privacy rules apply to you, keep to what they allow.

How do I keep the follow up gentle?

Puff drafts short, warm messages and you approve each one. Change the wording so it sounds like you.

Can I track gift certificates?

Puffly does not track certificate balances. You can add a task and a note on the contact for who bought one and who has not used it yet.

Start with the free CRM.

Leads, contacts, deals, tasks and your own branded lead form cost nothing. No card to start. Bring your leads in from a Google Sheet or add them by hand.

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