Free CRM for yoga studios

Turn first-class students into regulars

Puffly is a free CRM that helps you follow up with new students, workshop signups and lapsed members, so your community keeps growing without spreadsheets.

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Where yoga studio leads come from

  • New student intro offers

    A first-week or first-class deal gets people through the door. Track who took it and what happened after.

  • Instagram and community events

    Free classes in the park, pop-ups and collaborations bring in people who follow you long before they come to a class.

  • Workshops, retreats and teacher trainings

    A workshop signup shows real interest in a deeper practice. Those people often become your most loyal members.

  • Google Maps and word of mouth

    People searching for yoga near them read reviews and then pop in. A friend saying come with me is still your best marketing.

What slow follow up costs a yoga studio

A new student who came once and heard nothing usually does not come back. A member who slipped from three classes a week to none is easy to miss until they cancel. Small, warm check-ins keep people in the habit.

A pipeline that fits a yoga studio

Puffly’s pipeline is yours to name. Here is one way a yoga studio could lay it out.

  1. InquirySomeone asked about classes, pricing or an intro offer.
  2. Intro offer purchasedThey bought the new student deal and have a first class on the calendar.
  3. First class attendedThey came once, and this is the make or break window for a second visit.
  4. Membership offeredThey have come a few times and you have shared unlimited or class-pack options.
  5. Member, at riskThey have paused, cut back or stopped coming and need a personal note.

Follow up moments worth a reminder

  • A new student attended their first class on Saturday and has not been back

    "So glad you joined us Saturday! How did the class feel? There is a gentle flow Thursday evening if you want to come back."

  • Someone signed up for the weekend workshop but has not bought a class pack

    "Thank you for joining the workshop. If you would like to keep the momentum, I can share a couple of options for regular classes."

  • A member who came twice a week has not been in for a month

    "We miss seeing you on the mat! No pressure, just wanted to check in. Whenever you want to come back, we will save you a spot."

Puff, your AI teammate, can draft these messages and line up who to call next. Outreach waits for your approval unless you choose otherwise.

The shape of the year

January and September bring the biggest waves of people wanting a fresh routine, so line up intro offers and follow up ahead of both. Summer travel and the holidays cause dips, so use those quieter weeks to reach out to members who have gone quiet.

Questions from yoga studios

Can Puffly run my class schedule and memberships?

No. Puffly is not studio scheduling software. Keep your class schedule and billing in your studio system, and use Puffly for inquiries, follow up and reaching out to lapsed members.

How do I collect names from workshops and events?

Share your Puffly lead form as a link or QR code at events, or embed it on your site. Each signup lands in your pipeline so you can follow up.

Will Puff message my students automatically?

No. Puff drafts the message and waits for your approval by default. You keep the warm, personal tone your studio is known for.

Start with the free CRM.

Leads, contacts, deals, tasks and your own branded lead form cost nothing. No card to start. Bring your leads in from a Google Sheet or add them by hand.

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