Free CRM for dog trainers

Turn worried dog owners into signed training programs

Puffly is a free CRM that tracks every inquiry, evaluation and training program, so struggling owners get a reply while they still feel motivated.

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Where dog training business leads come from

  • Vets, groomers and shelters

    Professionals send owners who are overwhelmed by pulling, barking or reactivity. A quick thank you keeps you top of mind.

  • Puppy and "training near me" searches

    New owners search after the first sleepless week, and owners with reactive dogs search after a scary walk. Both want an answer fast.

  • Social videos and community groups

    Training clips and tips show your style, and neighborhood groups love a trainer who fixed someone's leash issue.

  • Rescue adoptions and class graduates

    Adopters often need help in the first weeks, and past clients come back with a second dog. Both are warm leads.

What slow follow up costs a dog training business

An owner who reaches out after their dog snaps or destroys the couch wants help now. If you reply days later, they have usually picked another trainer or given up. A program left unbooked after an evaluation leaves the dog, and your schedule, right where they started.

A pipeline that fits a dog training business

Puffly’s pipeline is yours to name. Here is one way a dog training business could lay it out.

  1. New inquiryAn owner reached out about a behavior issue, a new puppy or a class.
  2. Evaluation bookedYou have an initial call or in-home session set to see the dog and hear the problem.
  3. Program proposedYou laid out a plan of lessons and are waiting for a yes.
  4. Sessions in progressThey are working through their lessons and need homework check-ins and rebooking.
  5. Graduate, refresher dueThe program is finished and a later check-in can lead to a refresher or another dog.

Follow up moments worth a reminder

  • An owner filled out your form about a dog that lunges at other dogs

    "Thanks for reaching out. That is a very common problem and it can improve with the right plan. Can we set up a short call to hear more about your dog?"

  • You finished an in-home evaluation and the owner has not booked the program

    "Thanks for having me over. I put together a plan for your dog. Want to start next week? I can hold a spot for you."

  • A puppy class graduated a few months ago

    "Hi, how is your pup doing? Around this age adolescent habits can pop up. Want to book a quick refresher session?"

Puff, your AI teammate, can draft these messages and line up who to call next. Outreach waits for your approval unless you choose otherwise.

The shape of the year

New puppies arrive year-round, but the weeks after the holidays bring a surge of gifted puppies and new adopters. Fireworks season and summer travel bring anxiety questions, so schedule outreach before holidays.

Questions from dog trainers

Can I track each dog's training progress in Puffly?

Puffly is a general CRM without training logs, so keep lesson plans and progress notes in your own tools. Use it for inquiries, evaluations, programs and follow up.

How do I follow up after an evaluation?

Add a task for the day after each evaluation and move the owner to a Program proposed stage. Puff can draft a friendly check-in that you approve before it goes out.

Can owners book an evaluation online?

Yes. Puffly has online booking you can share, so owners pick an evaluation time without waiting on a callback while you are with a client.

Start with the free CRM.

Leads, contacts, deals, tasks and your own branded lead form cost nothing. No card to start. Bring your leads in from a Google Sheet or add them by hand.

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