Free CRM for dog groomers

Fill your grooming book with standing appointments

Puffly is a free CRM that tracks first-time callers, regulars and overdue dogs, so your schedule stays full and no coat gets matted between visits.

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Where dog grooming business leads come from

  • Google Maps and "groomer near me"

    Owners search when their dog is shaggy or a groomer moves away. They often call several shops and book the first one with an opening.

  • Vet clinics, trainers and pet stores

    Front desks are asked who to trust with a dog. Leave cards and thank the people who send you new clients.

  • Neighborhood groups and social media

    Facebook groups and Nextdoor threads love a groomer recommendation. A thread with your name in it can fill a week.

  • Puppy owners and dog park regulars

    New puppy owners need a first groom to build good habits early. Dog park chatter spreads word about a gentle groomer.

What slow follow up costs a dog grooming business

A dog that slips past its usual schedule gets shaggy and matted, and the owner may book with someone else. A caller who cannot reach you leaves a message at the next shop too. A gap in the book is income you cannot get back.

A pipeline that fits a dog grooming business

Puffly’s pipeline is yours to name. Here is one way a dog grooming business could lay it out.

  1. New callerAn owner asked about a groom, pricing or an opening for their dog.
  2. First groom bookedThe first appointment is set, so confirm breed, size and coat condition.
  3. First groom doneYou met the dog and owner, and the next step is booking the next visit before they leave.
  4. Standing appointmentThey come every few weeks on a regular slot and you just keep it warm.
  5. Overdue for a groomIt has been longer than their usual schedule and the coat needs attention.

Follow up moments worth a reminder

  • A puppy owner called about a first groom and never booked

    "Hi, thanks for calling about your puppy! A gentle first groom really helps them feel calm. I have an opening Thursday morning if that works."

  • A regular who comes every six weeks is now at ten weeks with nothing booked

    "Hi, it has been a little while since your dog's last groom. Want me to save the usual slot next week? Happy to work you in."

  • An owner asked about a badly matted dog and you quoted a price range

    "Following up on your dog's coat. We can take it slow and keep them comfortable. Want to book a time so we can take a look?"

Puff, your AI teammate, can draft these messages and line up who to call next. Outreach waits for your approval unless you choose otherwise.

The shape of the year

Spring shedding and the run-up to summer keep the book full, and the weeks before Thanksgiving and Christmas fill up fast with holiday visitors. Late winter can be slower, so use it to reach out to dogs that are overdue.

Questions from dog groomers

Can Puffly keep vaccine records and coat notes for each dog?

Puffly is a general CRM and has no pet profiles or vaccine tracking built in. Keep vaccine records where your shop already does, and use Puffly to track owners, inquiries and rebooking follow up.

How do I get clients to rebook before they leave?

Set a task for each dog with its next groom date and work that list weekly. Puff can point out who is coming up or overdue and draft a text for you to approve.

Can I take bookings online?

Yes. Puffly has online booking you can share, so owners can request a time without playing phone tag while your hands are full.

Start with the free CRM.

Leads, contacts, deals, tasks and your own branded lead form cost nothing. No card to start. Bring your leads in from a Google Sheet or add them by hand.

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