House cleaning CRM that follows up on every lead
Turn one deep clean into a biweekly client who stays for years
House cleaning CRM for a house cleaning company holds quotes, follow-up and missed-call text back. House cleaners use it for the jobs that already fill the week. Cleaning is a trust business, since you are in someone's home. A recommendation from a neighbor or coworker. The CRM is free to start. Text-back comes with Ascended, $449 a month.
Puffly is a free CRM for cleaners who know the money is in recurring visits, and who need help remembering to ask.
Where house cleaning company leads come from
Friends telling friends
Cleaning is a trust business, since you are in someone's home. A recommendation from a neighbor or coworker is the best lead you can get.
Facebook groups and Yelp
Local mom groups and neighborhood pages are full of people asking who to hire. A reply with your name on it can bring several bookings.
Move-in and move-out cleans
Realtors, property managers and landlords need a place spotless between tenants or before a closing, and they hire the same crew again.
Google searches before a party or holiday
Guests are coming Saturday, and someone searches for a deep clean this week. They book fast and often turn into regulars.
What slow follow up costs a house cleaning company
A quote request for a weekly clean can go to five companies in one afternoon, and the first friendly reply usually gets the booking. A one-time deep clean customer who never hears from you again will not think of you next month. And a recurring client who skipped two visits is quietly deciding whether to stay.
House cleaning CRM features: quotes, follow-up and missed-call text back
Puffly's pipeline is yours to name. Here is one way a house cleaning company could lay it out.
- Quote requestSomeone asked for a price, with a rough idea of bedrooms, bathrooms and how often.
- Walkthrough or intake doneYou have the details on pets, access, trouble spots and what a clean means to them.
- First clean bookedA date and a team are set, and the customer knows what to expect.
- Recurring scheduleThey moved from a one-time clean to weekly, biweekly or monthly visits.
- Paused or lapsedA client who skipped or stopped, kept here so you remember to reach out.
Follow up moments worth a reminder
A one-time deep clean finished last Friday
"Hi Amy, thank you again for having us. If you liked how the house came out, we can keep it that way with a biweekly visit. Want me to send options?"
A biweekly client skipped the last two visits
"Hi Ben, we noticed we haven't been in for a few weeks. Is everything okay? Happy to change the day or the plan if the schedule got tight."
A realtor's move-out clean ended last month
"Hi Kelly, thanks for trusting us with the Oak Street move-out. I'd love to be your go-to for the next listing. Send me the dates whenever you have them."
Puff, your AI teammate, drafts these messages and lines up who to call next. You approve or edit each draft, even from a phone notification, and you get 10 seconds to cancel before it sends.
The shape of the year
Spring cleaning, the holidays and the summer moving rush fill your calendar with one-time jobs. Use each rush to offer recurring plans, and use the quiet weeks in late winter to reach out to paused clients and past deep-clean customers.
Missed calls and after-hours calls
House cleaning work misses calls because the person who would answer is already with a customer. Cleaning is a trust business, since you are in someone's home. A. The next caller rarely leaves a voicemail they trust. They phone another house cleaning company and book whoever picks up.
Missed-call text back covers that gap. The call still rings your phone first. If you do not pick up, the caller gets one text in your words, with your business name and a reply STOP line, and the missed call is saved as a lead. Consent and quiet hours still apply. If no text goes out, the call says why. It comes with the Ascended plan at $449 a month.
Spring cleaning, the holidays and the summer moving rush fill your calendar with one-time. That is when an unanswered phone costs the most jobs. An AI receptionist can pick up, take the details and book a time when you allow it. Each call ends as Booked, Message, Transferred or Failed. Text back is the written reply. Many house cleaners use both.
House cleaning lead follow-up, step by step
House cleaning lead follow-up is a short sequence, not a pile of reminders. Work the deal in this order, and write the date on it before you leave.
- Quote requestCapture it the day it arrives. Someone asked for a price, with a rough idea of bedrooms, bathrooms and how. A house cleaning lead that stays in a private text is the one that goes cold by Thursday.
- Walkthrough or intake doneSend the number with the day you will check back. You have the details on pets, access, trouble spots and what a clean means. Put that check on the house cleaning deal so it does not depend on memory.
- First clean bookedWhen they say yes, book the date and write what you promised. A date and a team are set, and the customer knows what to expect. The customer should see the same facts you do.
- Recurring scheduleDo the work, then say what happens next in one message. They moved from a one-time clean to weekly, biweekly or monthly visits. A short update prevents the call that asks if you forgot them.
- Paused or lapsedAfter the job, ask for the review or the next visit while it is fresh. A client who skipped or stopped, kept here so you remember to reach out. Then close the loop on the record.
If a house cleaning company step sits still, Puff can draft the next message and send it to your phone to approve or edit. Nothing Puff drafts goes out until you say so. The list itself is free to start.
Jobs, seasons and objections for a house cleaning company
Treat each source as its own next step. A house cleaning week usually mixes Friends telling friends, Facebook groups and Yelp, Move-in and move-out cleans, Google searches before a party or holiday. Write the source on the deal when you create it, along with the customer's words, so Monday's list shows a new ask apart from a repeat customer. Cleaning is a trust business, since you are in someone's home. A recommendation from a neighbor or coworker is the best lead. Local mom groups and neighborhood pages are full of people asking who to hire. A reply with your. The point of the list is that those two do not get the same follow-up.
House cleaning CRM FAQ
Can I track who is weekly and who is one-time?
Yes. You can keep one-time cleans and recurring clients in different stages of your pipeline, and Puff can suggest when a one-time customer is ready for a friendly nudge toward a regular visit.
Can I let clients book a clean online?
Yes. Puffly has online booking and a branded lead form you can share or embed, so a new client can ask for a time without a phone call.
Will it ask my clients for reviews?
Puffly has review requests, so you can ask happy clients for a review after a clean. As with other outreach, you decide what goes out.
Puffly for related trades
Puffly in Houston
Puff Voice answers the calls Houston house cleaners miss. The city page is the same trade, written for Houston.
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