Free CRM for house cleaners

Turn one deep clean into a biweekly client who stays for years

Puffly is a free CRM for cleaners who know the money is in recurring visits, and who need help remembering to ask.

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Where house cleaning company leads come from

  • Friends telling friends

    Cleaning is a trust business, since you are in someone's home. A recommendation from a neighbor or coworker is the best lead you can get.

  • Facebook groups and Yelp

    Local mom groups and neighborhood pages are full of people asking who to hire. A reply with your name on it can bring several bookings.

  • Move-in and move-out cleans

    Realtors, property managers and landlords need a place spotless between tenants or before a closing, and they hire the same crew again.

  • Google searches before a party or holiday

    Guests are coming Saturday, and someone searches for a deep clean this week. They book fast and often turn into regulars.

What slow follow up costs a house cleaning company

A quote request for a weekly clean can go to five companies in one afternoon, and the first friendly reply usually gets the booking. A one-time deep clean customer who never hears from you again will not think of you next month. And a recurring client who skipped two visits is quietly deciding whether to stay.

A pipeline that fits a house cleaning company

Puffly’s pipeline is yours to name. Here is one way a house cleaning company could lay it out.

  1. Quote requestSomeone asked for a price, with a rough idea of bedrooms, bathrooms and how often.
  2. Walkthrough or intake doneYou have the details on pets, access, trouble spots and what a clean means to them.
  3. First clean bookedA date and a team are set, and the customer knows what to expect.
  4. Recurring scheduleThey moved from a one-time clean to weekly, biweekly or monthly visits.
  5. Paused or lapsedA client who skipped or stopped, kept here so you remember to reach out.

Follow up moments worth a reminder

  • A one-time deep clean finished last Friday

    "Hi Amy, thank you again for having us. If you liked how the house came out, we can keep it that way with a biweekly visit. Want me to send options?"

  • A biweekly client skipped the last two visits

    "Hi Ben, we noticed we haven't been in for a few weeks. Is everything okay? Happy to change the day or the plan if the schedule got tight."

  • A realtor's move-out clean ended last month

    "Hi Kelly, thanks for trusting us with the Oak Street move-out. I'd love to be your go-to for the next listing. Send me the dates whenever you have them."

Puff, your AI teammate, can draft these messages and line up who to call next. Outreach waits for your approval unless you choose otherwise.

The shape of the year

Spring cleaning, the holidays and the summer moving rush fill your calendar with one-time jobs. Use each rush to offer recurring plans, and use the quiet weeks in late winter to reach out to paused clients and past deep-clean customers.

Questions from house cleaners

Can I track who is weekly and who is one-time?

Yes. You can keep one-time cleans and recurring clients in different stages of your pipeline, and Puff can suggest when a one-time customer is ready for a friendly nudge toward a regular visit.

Can I let clients book a clean online?

Yes. Puffly has online booking and a branded lead form you can share or embed, so a new client can ask for a time without a phone call.

Will it ask my clients for reviews?

Puffly has review requests, so you can ask happy clients for a review after a clean. As with other outreach, you decide what goes out.

Start with the free CRM.

Leads, contacts, deals, tasks and your own branded lead form cost nothing. No card to start. Bring your leads in from a Google Sheet or add them by hand.

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