Free CRM for property managers

An owner asked about management fees and your proposal is still unread

Puffly tracks new owners and rental applicants in one place, and Puff reminds you who to call before a lease or a proposal goes stale. Free to start.

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Where property management company leads come from

  • Owners who are tired of self-managing

    A landlord with a rental they cannot keep up with, or someone who inherited a property and has no idea what to do with it.

  • Real estate agent referrals

    Agents who sell a home to an investor, or whose client wants to move and rent out the old house, send owners your way.

  • Rental applicants on vacancies

    People who see a listing and ask about a showing. Each one is a possible tenant now and a possible owner later.

  • Landlord groups and neighbors

    Local investor meetups, online landlord groups, and owners who see the sign in front of a well-kept property.

What slow follow up costs a property management company

Owners often talk to two or three management companies before deciding, and the one that follows up after the walkthrough tends to stay in the running. An applicant who asks about a showing and hears nothing will keep looking, and every empty week is lost rent for your owner. A missed renewal can also mean a vacancy you could have avoided.

A pipeline that fits a property management company

Puffly’s pipeline is yours to name. Here is one way a property management company could lay it out.

  1. Owner inquiryAn owner asked about management services and what you charge.
  2. Property walkthroughYou visited the property and talked through condition, rent, and what the owner expects.
  3. Management proposal sentThe owner has your fee structure and services in writing.
  4. Agreement signedThe owner said yes and you are collecting keys, tenant details, and any open repairs.
  5. Listed or onboardedThe unit is marketed, or the existing tenants are settled in under your management.

Follow up moments worth a reminder

  • Owner walked the duplex with you and your proposal went out four days ago

    "Hi Mr. Alvarez, wanted to make sure the proposal came through okay. Happy to answer any questions about how we handle tenants and repairs."

  • An applicant asked about Saturday's showing and then went quiet

    "Hi Tasha, we still have the 2-bedroom on Elm open. Want to see it Saturday morning or one evening this week?"

  • A lease ends in about three months and the owner has not weighed in on renewal

    "Hi Linda, the lease at Oak Street ends in June. Want to renew at the same rent, or should we look at the market first?"

Puff, your AI teammate, can draft these messages and line up who to call next. Outreach waits for your approval unless you choose otherwise.

The shape of the year

Summer is usually busiest for move-ins, and many leases end between late spring and late summer. Winter is slower for showings, so it is a good time to reach out to owners who are thinking about buying or renting out a property. Watch lease end dates through the year so renewals do not sneak up on you.

Questions from property managers

How do I keep owners and tenants separate?

Add owners and tenants as contacts, and use companies for owners with several properties. Use the pipeline for owners and applicants, and tasks for renewals and move-ins.

Does Puffly handle maintenance requests?

No. Puffly is for inquiries, contacts, and follow up. Keep using your maintenance and accounting tools for repairs and rent.

Can applicants book a showing online?

Puffly includes online booking, so a prospective tenant can pick a showing time. You decide the days and hours you offer.

Start with the free CRM.

Leads, contacts, deals, tasks and your own branded lead form cost nothing. No card to start. Bring your leads in from a Google Sheet or add them by hand.

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