Open house sign-ins are not clients until you follow up
Puffly keeps every buyer, seller, and open house visitor in one pipeline, and Puff tells you who to call next. Free to start, no card needed.
Where real estate agent leads come from
Open house sign-in sheets
Fifteen names on a clipboard on Sunday, and most of them are just curious. The few who are really looking need a message before the next open house steals them.
Listing portal inquiries
A buyer taps "ask a question" on a listing and usually sends the same note to a few agents. Speed and a real answer about the house win the showing.
Your sphere and past clients
Neighbors, old coworkers, and people you helped two years ago. They call when a cousin or a boss is ready to move, if you stayed in touch.
Sign calls and agent referrals
Someone drives past your yard sign and calls, or an agent in another city needs a local referral. Both are warm, and both go cold quickly.
What slow follow up costs a real estate agent
A buyer who asked about a listing on Friday has often toured with someone else by Sunday. Sellers usually interview more than one agent before they sign a listing agreement, and the agent who follows up after the walkthrough tends to stay in the running. A sphere contact you never checked in on can list with the first agent they run into.
A pipeline that fits a real estate agent
Puffly’s pipeline is yours to name. Here is one way a real estate agent could lay it out.
- New inquiryAnyone who filled out a form, signed in at an open house, or called about a listing.
- Buyer or listing consultYou have talked about what they want, their timeline, and whether they are working with anyone else.
- Touring homesShowings are happening for a buyer, or a seller walkthrough is done and pricing is being discussed.
- Offer in or listedAn offer is written, or the home is live on the market and you are waiting on activity.
- Under contract to closedYou are keeping people calm through inspection, appraisal, and closing, then asking for the referral.
Follow up moments worth a reminder
Open house visitor from Sunday who asked about schools and never heard back
"Hi Dana, this is Sam from Sunday's open house on Maple. You asked about the schools nearby. Happy to send a few homes in that zone if you'd like. Want me to?"
Buyer toured three homes last weekend, then went quiet
"Hi Marcus, checking in after last weekend's tours. Did any of them stay on your mind, or should I pull a fresh set that fits better?"
Past client whose closing anniversary is this week
"Happy one year in the house, Priya! If you ever want to know what homes on your street are going for, I'm glad to run the numbers."
Puff, your AI teammate, can draft these messages and line up who to call next. Outreach waits for your approval unless you choose otherwise.
The shape of the year
Spring and early summer are usually the busy stretch, with more buyers touring and more sellers wanting to list. Holidays and deep winter run slower, so use those weeks to call past clients and to talk to owners who are thinking about listing in the spring. Keep every open house name in the pipeline through the slow months instead of letting the list go stale.
Questions from real estate agents
Can I bring in my sphere from a spreadsheet?
Yes. Puffly can import from a Google Sheet, so you can load your past clients and contacts and then let Puff point out who has gone the longest without hearing from you.
Will Puff message my buyers without asking me?
No. Puff drafts follow up messages, and by default nothing goes out until you approve it. You keep your own voice with your clients.
Does this replace my MLS or transaction system?
No. Puffly is where your inquiries, contacts, and follow up live. Keep using your MLS and your transaction tools for listings and paperwork.
Puffly for related trades
Start with the free CRM.
Leads, contacts, deals, tasks and your own branded lead form cost nothing. No card to start. Bring your leads in from a Google Sheet or add them by hand.
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