A held date with no deposit is just a maybe on your calendar
Puffly tracks every date inquiry from first message to the last song, and Puff drafts the nudge when a hold is about to expire. Free to start.
Where DJ business leads come from
Preferred vendor lists
Wedding venues and planners hand couples a short list of DJs they trust. Getting on that list, and answering fast when a couple reaches out, is most of the work.
Short clips on Instagram and TikTok
A dance floor video from last Saturday gets shared. People message you asking if you are free on a date, and the message can sit for days.
Wedding directory listings
Couples browse a few DJs, send the same date question to several, and read the replies side by side.
Schools, companies, and repeat hosts
A homecoming committee, a company holiday party, or a family that hired you for a sweet sixteen and now needs you for a graduation.
What slow follow up costs a DJ business
The first question is nearly always whether you are free on a date, and couples often ask several DJs at once. If you answer two days late, the date may already be spoken for. Even after a hold, a deposit that never comes leaves a date blocked that another client could have booked.
A pipeline that fits a DJ business
Puffly’s pipeline is yours to name. Here is one way a DJ business could lay it out.
- Date inquirySomeone asked if you are open on their date.
- Date held, quote sentYou told them the date is free, sent your package price, and set a hold.
- Deposit receivedThe date is officially booked and the hold is gone.
- Music questionnaireYou are collecting must-plays, do-not-plays, timeline, and announcements.
- Event playedThe night is done, and now come the review, the photos, and referrals to friends.
Follow up moments worth a reminder
Date inquiry came in Sunday night and you have not answered yet
"Hey Jordan, thanks for reaching out! I'm free on June 14. Here's what my packages look like. Want to hop on a quick call this week?"
A date hold expires on Friday and the deposit has not come in
"Hi Lauren, quick heads up that I'm holding June 14 for you through Friday. Want to lock it in with the deposit, or do you need a few more days?"
Couple is two months out and the music questionnaire is still blank
"Hi you two! Whenever you have a spare ten minutes, please fill out the music questionnaire. It helps me build the perfect night for you."
Puff, your AI teammate, can draft these messages and line up who to call next. Outreach waits for your approval unless you choose otherwise.
The shape of the year
Wedding season tends to peak in late spring and early fall, with homecoming and prom stacking on top and holiday parties filling December. January and February are quiet, so use them to chase old date inquiries and to pitch corporate and spring events. Put the event date in the deal name so you can see your calendar at a glance.
Questions from djs
How do I avoid double booking?
Puffly is not a calendar, so keep your main calendar as the source of truth. Put the event date in each deal name and set a task before every hold expires so dates do not get stuck.
Can couples fill out a form to start?
Yes. Puffly has a branded lead form you can share as a link or embed on your site. Ask for the date, the venue, and the guest count up front.
Will Puff message my couples on its own?
No. Puff drafts the follow up and outreach waits for your approval by default, so you decide what goes out.
Puffly for related trades
Start with the free CRM.
Leads, contacts, deals, tasks and your own branded lead form cost nothing. No card to start. Bring your leads in from a Google Sheet or add them by hand.
Start free