Free CRM for photographers

That date inquiry went cold while you were behind the camera

Puffly turns every inquiry into a booking pipeline and lets Puff draft the reply while you edit. Free to start, no card needed.

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Where photography business leads come from

  • Instagram DMs and link in bio

    Someone likes a gallery, sends a message asking about fall dates, and you see it two days later. A branded inquiry form in your bio pulls that into one place.

  • Venue and planner referrals

    Wedding venues, planners, and coordinators pass your name to couples. Those leads arrive warm, and the referrer expects you to reply fast.

  • Google search for local sessions

    Families searching for a newborn, family, or headshot photographer near them. They read a few sites and email two or three photographers.

  • Past clients and their friends

    The mom you photographed last spring tells her sister group about you. Mini session announcements bring these people back every year.

What slow follow up costs a photography business

A couple picking a wedding photographer may email several people the same evening, and the first thoughtful reply often gets the consultation. Families booking sessions before the holidays choose a date and move on if they do not hear back. A quiet gallery delivery also costs you the review and the print orders.

A pipeline that fits a photography business

Puffly’s pipeline is yours to name. Here is one way a photography business could lay it out.

  1. InquirySomeone asked about a date, a session type, or your rates.
  2. Date checked, info sentYou confirmed you are free and sent your pricing or a quote.
  3. Consult or callYou talked through the shot list, locations, and timeline.
  4. Retainer paid, date bookedThe date is locked in and you are collecting details for the shoot.
  5. Shot and gallery deliveredPhotos are delivered, and now it is time for reviews, prints, and next year's session.

Follow up moments worth a reminder

  • Couple got your pricing guide on Tuesday and has not replied

    "Hi Jess and Tom, just checking that my pricing guide landed okay. Your September date is still open. Want to hop on a quick call this week?"

  • Family session is next weekend and you have not sent outfit and timing notes

    "Hi Ana, we're on for Saturday at golden hour! Here's a short note on what to wear and where to park. Anything you'd like me to know?"

  • Gallery went out two weeks ago with no comment from the client

    "Hi Kim, hope you're loving the gallery! If you have a minute, a quick review would mean a lot to me. Also happy to help with prints."

Puff, your AI teammate, can draft these messages and line up who to call next. Outreach waits for your approval unless you choose otherwise.

The shape of the year

Wedding inquiries tend to pile up in the months after the holidays, while family and mini sessions surge in early fall for holiday cards. Winter can be slow for sessions, so use it to follow up on old inquiries and to open dates for next year. In busy months, keep a clear list of who still needs a reply.

Questions from photographers

I get most inquiries in Instagram DMs. Can Puffly help?

Puffly has a branded lead form you can share as a link or embed on your site, so your bio link can send people straight into your pipeline. You can also add a DM lead by hand in a few seconds.

Can I send a quote to a client?

Yes, Puffly includes quotes. Many photographers still keep their contract and gallery tools, and that works fine alongside it.

Will Puff talk to my clients for me?

Puff drafts the message and suggests who to reach out to. Outreach waits for your approval by default, so nothing goes out that you have not read.

Start with the free CRM.

Leads, contacts, deals, tasks and your own branded lead form cost nothing. No card to start. Bring your leads in from a Google Sheet or add them by hand.

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