Your best color clients rebook when someone reminds them
Puffly keeps every consult, bridal inquiry and overdue client in one list, and Puff drafts the message that gets them back in the chair.
Where hair salon leads come from
Instagram color transformations
Before and after photos of a balayage or a big cut bring in people who send a picture and ask if you can do it.
Google searches and reviews
People looking for a new stylist read reviews and look for someone who handles their hair type.
Bridal and event parties
A bride books a trial, the party and the day of. One inquiry can mean several chairs across a weekend.
Clients bringing friends
A happy client tells her sister and her coworkers. Ask, and give her a reason to send them.
What slow follow up costs a hair salon
Color and cut clients rebook on a rhythm, and when roots show or a cut grows out, they book with whoever has an opening. A consult DM that goes unanswered for a day often turns into an appointment at another salon. Bridal inquiries have hard dates, so a slow reply can lose the whole party.
A pipeline that fits a hair salon
Puffly’s pipeline is yours to name. Here is one way a hair salon could lay it out.
- Consult askedSomeone wants to talk about a color, a cut or a correction before booking.
- Color or cut bookedA time is on the calendar with the right stylist and enough time set aside.
- First appointment doneThey sat in the chair and the next visit is not yet booked.
- Rebook dueRoots are showing or the cut has grown out, and it is time for a nudge.
- Lapsed clientThey have not been in for a long stretch and might come back for a hello.
Follow up moments worth a reminder
Client whose last color was eight weeks ago
"Hi, it is about time to touch up your color. I have Tuesday afternoon and Friday morning open. Want one of those?"
Bridal trial done, wedding is three weeks out
Text the bride to confirm the party headcount, the start time and who is having updos.
Color correction consult DM that never turned into a booking
"Hi, I wanted to check in about the color correction. I can do a short consult in person so we can plan the steps and the timing. Want to set one up?"
Puff, your AI teammate, can draft these messages and line up who to call next. Outreach waits for your approval unless you choose otherwise.
The shape of the year
Prom and wedding season in spring and summer fill the schedule, and back to school brings a wave of cuts. November and December are packed with holiday parties. January and late summer can be quieter, so call the lapsed list then.
Questions from hair salons
I have several stylists with their own clients. Can it work?
Yes. Note each client's stylist on their contact, and use Puff to see who is overdue with whom.
How do I handle consultation requests?
Treat each as a deal in your pipeline so a consult DM does not disappear in a thread. Your lead form can ask what they want done.
Will Puff message my clients on its own?
No. Puff drafts messages and you approve them by default. The missed call text back is an opt in automation you can turn on if you want it.
Puffly for related trades
Start with the free CRM.
Leads, contacts, deals, tasks and your own branded lead form cost nothing. No card to start. Bring your leads in from a Google Sheet or add them by hand.
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