Fills are due every couple of weeks. Who is overdue right now?
Puffly keeps your regulars, party bookings and first timers in one list, and Puff drafts a friendly nudge for anyone who has slipped.
Where nail salon leads come from
Walk ins and Google Maps
People pass by or search for a nail salon near me, and choose based on reviews and how clean the shop looks in photos.
Instagram nail art photos
A clear picture of a set gets saved and sent to friends, and DMs asking for that design follow.
Parties and groups
Bridal showers, birthdays and prom groups book several chairs and need answers on times, headcount and cost.
Friend group chats
One client mentions you in the group chat, and you get three new names in a week.
What slow follow up costs a nail salon
Fills and pedicures repeat on a schedule, and a client a week overdue with lifted acrylics will book the nearest open chair. Group requests are quick decisions made in a group chat, so a reply that takes a day often means the party goes elsewhere. A walk in who never gets asked for a number is gone after one visit.
A pipeline that fits a nail salon
Puffly’s pipeline is yours to name. Here is one way a nail salon could lay it out.
- Asked about a set or priceA DM or call with a photo of the design they want or a question about cost.
- BookedA time is set with the right tech and enough minutes for the service.
- First visit doneThey sat at your table once and the next appointment is still open.
- Fill dueGrowth is showing and it is time to offer a fill or a fresh set.
- Lapsed regularThey used to come often and have gone quiet, so a friendly message is worth sending.
Follow up moments worth a reminder
Acrylic client with a fill due two weeks ago
"Hi, it is about time for your fill. I have Wednesday evening and Saturday morning open. Want one of those?"
Six friends asked about a bridal shower pedicure party for Saturday
Reply with times that fit six chairs and ask how many want a pedicure and how many want a manicure.
Client wrote that her gel lifted after four days
"So sorry about that. Come in this week and we will take a look and fix it. When works for you?"
Puff, your AI teammate, can draft these messages and line up who to call next. Outreach waits for your approval unless you choose otherwise.
The shape of the year
Prom and graduation, sandal season and holiday parties are the busy stretches, and wedding season brings party bookings. Right after the holidays the schedule often loosens, so that is a good time to reach out to regulars who have not been in.
Questions from nail salons
Can I ask for a deposit on a group booking?
Puffly tracks the group request and the quote, and you collect the deposit however you do now. Keep a note on the deal so you know who has paid.
Most of my clients walk in. Can I still use this?
Yes. Ask new clients for a name and number at the desk, or share your lead form with a QR code, and they go into your pipeline.
Can clients book online?
Puffly has online booking. If your team already uses a booking app, keep it and use Puffly for reminders and follow up.
Puffly for related trades
Start with the free CRM.
Leads, contacts, deals, tasks and your own branded lead form cost nothing. No card to start. Bring your leads in from a Google Sheet or add them by hand.
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