Local SEO

Local SEO is the work of showing up when someone nearby searches for the service you actually do. It is the map pack, the reviews, the website page that names the trade and the area, and the basic facts being the same in every directory. It is not a trick, and it is not a blog post stuffed with town names.

The listing and the site have to agree. Name, phone, hours, and the cities you will really drive to. A page for every town you have never worked in reads as spam and creates calls you must refuse. A page for the trade, plus an honest service area, plus a Google Business Profile with recent reviews, is the sturdy version. Citations — the same facts repeated on a few real directories — support it. Dozens of junk directories do not.

What happens after the click is part of search whether or not a ranking report says so. If the call goes unanswered, the visitor tries the next listing. Speed to lead and missed-call text back are local SEO's uncredited coworkers. A company that ranks and does not pick up donates the job to the company underneath it. Measure leads from "Google" in the CRM, not just impressions in a dashboard you do not open.

Puffly's trade pages describe how the CRM fits a kind of business. They are not a substitute for your own site, and Puffly will not rank you in a city you do not serve. Your site, your profile, and your reviews do that. The CRM is where the lead goes so the ranking turns into a conversation.

Ignore anyone who promises a position. You can control the accuracy of the listing, the clarity of the page, the request for a review after good work, and the speed of the reply. Those are the levers. The rest is Google's, and it moves.