Flooring jobs start with a sample and end with a referral
Homeowners look at samples for weeks before they choose. Puffly keeps the measure, the quote and the install date in view so you can nudge at the right time.
Where flooring installation company leads come from
Showroom walk-ins and design centers
People browse, pick up a few samples and leave. Getting their name and number before they go is half the sale.
Real estate investors and house flippers
They want the same look in every unit and a quick turnaround. One flipper can be a steady stream of installs.
General contractors and remodelers
Builders sub out flooring near the end of a job. Being the reliable one keeps you on their list.
Instagram and Houzz photos of finished rooms
A good before and after draws people who already like your style and want to ask about price.
What slow follow up costs a flooring installation company
Flooring is a big, visible purchase, and homeowners compare a lot before they commit. If you don't check in after a sample drop-off, they'll ask someone else who did. And a builder who can't reach you for a quote will call the next installer on the list.
A pipeline that fits a flooring installation company
Puffly’s pipeline is yours to name. Here is one way a flooring installation company could lay it out.
- Inquiry inWhat rooms, what material, and how soon they want it done.
- Measured, samples droppedYou've checked square footage and subfloor and left a few options for them to live with.
- Quote sentMaterials, labor, removal of old flooring and any transitions are listed.
- Deposit, product orderedThe order is placed and you know the lead time so you can plan the install.
- Install day setA date is confirmed, furniture is moved and acclimation time is accounted for.
Follow up moments worth a reminder
Samples left at the house five days ago, no call back
"Hi Joan, it's Mike from the flooring crew. How are the oak samples looking in your living room light? Happy to bring a couple more if none felt right."
A flipper who bought two more houses this month
"Hi Curtis, saw you picked up the place on Birch. Want me to walk it this week and get you a price using the same plank as the last two?"
Install finished two weeks ago
"Hi Nadia, how are the floors holding up? If you notice any gaps or an edge that needs a touch-up, tell me and I'll swing by. A review would help us out too."
Puff, your AI teammate, can draft these messages and line up who to call next. Outreach waits for your approval unless you choose otherwise.
The shape of the year
Spring and fall are typically the big remodeling seasons, and the weeks before the holidays bring a rush of people who want it done before guests arrive. In slow stretches, follow up on old quotes and check in with builders.
Questions from flooring installers
Can I keep builders and homeowners in different lists?
Yes. Contractors can be companies with several contacts, and homeowners can be individual contacts, each with their own deals.
Can I send a written quote from Puffly?
Puffly has quotes you can build and send, so the price goes to the customer in a clean format.
Can I bring in my old customer list?
Yes. Import it from a Google Sheet and you can see who to reach out to first.
Puffly for related trades
Start with the free CRM.
Leads, contacts, deals, tasks and your own branded lead form cost nothing. No card to start. Bring your leads in from a Google Sheet or add them by hand.
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