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Free CRM for foundation repair companies

Foundation repair CRM that follows up on every lead

Win the estimate the homeowner is still comparing

Foundation repair CRM for a foundation repair company holds quotes, follow-up and missed-call text back. Foundation repair companies use it for the jobs that already fill the week. A homeowner notices a stair-step crack or a door that will not close and searches, usually after. The CRM is free to start. Text-back comes with Ascended, $449 a month.

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Foundation jobs are big, scary and slow to decide. Puffly keeps every inspection, estimate and second opinion in front of you so you are the one who follows up.

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Where foundation repair company leads come from

  • Cracks and sticking doors

    A homeowner notices a stair-step crack or a door that will not close and searches, usually after weeks of hoping it goes away.

  • Home inspection reports

    A buyer's inspection flags settlement or movement, and the agent needs a company that can look this week.

  • Engineers and builders

    Structural engineers and general contractors refer work when a crawl space or slab needs attention.

  • Neighbors and yard signs

    Homes in the same subdivision share the same soil. One finished job often leads to the street next to it.

What slow follow up costs a foundation repair company

Most homeowners get at least two bids on foundation work, and the decision drags because the price is large and the problem is hard to understand. The contractor who explains it clearly and keeps in touch usually wins. A buyer under contract has a hard deadline, so waiting even a day can hand the job to someone else.

Foundation repair CRM features: quotes, follow-up and missed-call text back

Puffly's pipeline is yours to name. Here is one way a foundation repair company could lay it out.

  1. Inspection bookedFree visit on the calendar, with photos of what they have noticed.
  2. Estimate sentPiers, drainage or wall repair, laid out in plain language.
  3. Comparing bidsThe homeowner has another quote, so check in and answer questions.
  4. Contract signedDeposit received, permits handled, and the crew date is set.
  5. Job done, warranty sentSend the paperwork and ask for a review.

Follow up moments worth a reminder

  • Estimate sent three days ago and no reply

    "Hi Sam, just checking in on the foundation estimate. Happy to answer questions or walk through the plan again if that helps."

  • A buyer under contract needs the repair scoped before closing

    "Hi Sam, I can get our estimate over to you and the agent by tomorrow. Do you want me to send it to both of you?"

  • Homeowner mentioned another company's bid on the phone

    "Hi Sam, if it would help, I'm glad to go through where our scope differs from the other bid so you can compare them fairly."

Puff, your AI teammate, drafts these messages and lines up who to call next. You approve or edit each draft, even from a phone notification, and you get 10 seconds to cancel before it sends.

The shape of the year

Long dry spells and heavy rains both move soil, so calls tend to rise after weather swings. Real estate slows and speeds up through the year too, so keep agents and inspectors close and use quiet weeks to follow up on estimates that were never answered.

Missed calls and after-hours calls

Foundation repair work misses calls because the person who would answer is already with a customer. A homeowner notices a stair-step crack or a door that will not. The next caller rarely leaves a voicemail they trust. They phone another foundation repair company and book whoever picks up.

Missed-call text back covers that gap. The call still rings your phone first. If you do not pick up, the caller gets one text in your words, with your business name and a reply STOP line, and the missed call is saved as a lead. Consent and quiet hours still apply. If no text goes out, the call says why. It comes with the Ascended plan at $449 a month.

Long dry spells and heavy rains both move soil, so calls tend to rise. That is when an unanswered phone costs the most jobs. An AI receptionist can pick up, take the details and book a time when you allow it. Each call ends as Booked, Message, Transferred or Failed. Text back is the written reply. Many foundation repair companies use both.

Foundation repair lead follow-up, step by step

Foundation repair lead follow-up is a short sequence, not a pile of reminders. Work the deal in this order, and write the date on it before you leave.

  1. Inspection bookedCapture it the day it arrives. Free visit on the calendar, with photos of what they have noticed. A foundation repair lead that stays in a private text is the one that goes cold by Thursday.
  2. Estimate sentSend the number with the day you will check back. Piers, drainage or wall repair, laid out in plain language. Put that check on the foundation repair deal so it does not depend on memory.
  3. Comparing bidsWhen they say yes, book the date and write what you promised. The homeowner has another quote, so check in and answer questions. The customer should see the same facts you do.
  4. Contract signedDo the work, then say what happens next in one message. Deposit received, permits handled, and the crew date is set. A short update prevents the call that asks if you forgot them.
  5. Job done, warranty sentAfter the job, ask for the review or the next visit while it is fresh. Send the paperwork and ask for a review. Then close the loop on the record.

If a foundation repair company step sits still, Puff can draft the next message and send it to your phone to approve or edit. Nothing Puff drafts goes out until you say so. The list itself is free to start.

Jobs, seasons and objections for a foundation repair company

Treat each source as its own next step. A foundation repair week usually mixes Cracks and sticking doors, Home inspection reports, Engineers and builders, Neighbors and yard signs. Write the source on the deal when you create it, along with the customer's words, so Monday's list shows a new ask apart from a repeat customer. A homeowner notices a stair-step crack or a door that will not close and searches, usually after weeks of hoping it goes. A buyer's inspection flags settlement or movement, and the agent needs a company that can look this week. The point of the list is that those two do not get the same follow-up.

The deals that stall sound ordinary. Estimate sent three days ago and no reply A useful reply names the job: "Hi Sam, just checking in on the foundation estimate. Happy to answer questions or walk through the plan. A buyer under contract needs the repair scoped before closing "Hi Sam, I can get our estimate over to you and the agent by tomorrow. Do. Save those as tasks on the record. A busy afternoon should not be what erases them.

Foundation repair CRM FAQ

My sales cycle is weeks or months. Can Puffly handle that?

Yes. Keep the deal open, set a task for the next check in, and Puff will flag it when it is time. Long decisions are exactly when a reminder helps.

Can I send estimates from Puffly?

Puffly has quotes you can send to a customer. Your engineering reports and drawings can stay wherever you keep them, and you can reference them in your notes.

Does Puffly help me match another company's price?

No. It will not tell you what to charge. It helps you follow up on time so the homeowner hears from you while they are still deciding.

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Leads, contacts, deals, tasks and your own branded lead form cost nothing. No card to start. Bring your leads in from a Google Sheet or add them by hand.

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